Solution new online advertising on smartphones

Display advertising platform MicroAd BLADE demand side (referred to as DSP) allows advertisers to display banner in thousands of different websites on a desktop computer or laptop.

Usually to run advertising campaigns on smartphones and tablets, advertisers must spend a lot of time to conduct cooperation with small suppliers to achieve common targets. To solve this problem, the solution provider banner ads MicroAd introduced in Vietnam market advertising DSP functionality on a mobile platform using the Android operating system and iOS.

With the combination of DSP and mobile advertising, the effectiveness of advertising campaigns smartphone DSP significantly improved thanks to the function automatically optimizes the cost per click (CPC) or cost per transaction successful change (CPA) in order to achieve the set targets.

These functions help advertising campaigns accurately reach potential customers at the most economical cost. With more than 80,000 the number of banner placement on the mobile website and applications, display ads can appear wherever you when potential customers are using mobile or tablet. Banner advertising on smartphones or tablets can lead to website links, maps, videos, Facebook or market applications.

Mr. Kosuke Sogo, CEO MicroAd Vietnam said the number of smartphone users is increasing mutation in Vietnam in the past year. So the company has brought to market a completely new smartphone technology DSP to meet the needs of businesses advertising on the channel this potential.

"This technology can provide more than 400 million impressions to users of mobile or tablet every month in Vietnam, has supported the organization deliver advertising messages and reach potential customers best performance on mobile platforms and tablets, "said Kosuke Sogo share.

DSP technology on a mobile platform such as a system that allows the purchase of display banner placements from banner sales market freedom through a unified interface. This is seen as a tool perfect banner advertising not only for the excellent algorithm technology but also thanks to the real-time bidding (RTB).

In addition, based on the specific characteristics of each product or service to be advertised, the campaign will be calibrated separately by optimizing efficiency group and only run on one or more versions of each operating system Android or iOS.

More at: Click HERE